1) We are the only hotel in Europe offering full room control and all guest services on iPad2 with the Intelity ICE system.

2) Besides the electrically adjustable bed with variable massage from Hastens, the makers of the world’s best beds, we have gone to minute detail to ensure that room amenities are hors pair. Bedding is from Rivolta Carmignani. Anti- alogen duvets and pillows are from Alerguard in Denmark. Even the mattress is sealed in an Aleraguad protector.

3) The audio visual experience comes from the sensational Panasonic suite including a 46 ” 3D LED wafer thin TV with 3D glasses, the surround sound sound bar and Bluray 3D in room DVD player. The latest Blu-ray 3D DVDs are available at no cost from the ESH DVD library. A full range from BSB Sky is available in each room including Sky 3D, HD movies and Sky Sports HD. This is further enhanced by the bathroom TV which is part of the heated bathroom mirror. The iPod docking station uploads to the TV and we hope to also have the iPad 2 able to upload to the TV. There is even a pair of headphone sockets built into the headboard unit.

4) A well stocked Fair Priced minibar where prices are set to reflect late-night convenience store prices is complemented by an in room Nespresso machine with free daily Nespresso capsules and a variety of teas plus a free one and a half liter bottle of Evian which is provided everyday.

5) L’Occitane welcome products are extensive and even include Occitane Relaxing Pillow Mist.

6) Connectivity is unrivaled and includes standard and USB chargers as well as TV games connections. Phone calls inside London are free of charge and world wide VOIP call are charged at VOIP cost. Wifi is of course at no cost.

The details go on and on but the principal themes of Tech, Wellbeing and Value combine to make ESH one of London’s most exciting new hotel properties and provide a unique guest experience.